What is the median household income in White Cloud, MI?

Name: Income and affordability in White Cloud, MI, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

The median household income in White Cloud, MI is $45,192 (±$10,142) a year (2020–2024 American Community Survey).

Paying the median gross rent of $831 a month would take about $33,200 a year at the common guideline of spending no more than 30% of income on rent.

In White Cloud, the median household income went from $37,768 in 2015–2019 to $45,192 in 2020–2024 (+19.7%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

Figures last updated on November 12, 2026.

Median household income: $45,192 (±$10,142)
Median renter income: $22,813 (±$6,018)
Income to afford median rent: about $33,200

Income in White Cloud against Newaygo County, its state and the nation

Income, estimate (90% margin of error)
	White Cloud	Newaygo County	Michigan	United States
Median household income	$45,192 (±$10,142)	$63,304 (±$2,643)	$72,875 (±$293)	$80,734
Median renter household income	$22,813 (±$6,018)	$39,289 (±$3,465)	$42,352 (±$376)	$52,966
Median owner household income	$69,444 (±$14,149)	$68,034 (±$2,564)	$87,130 (±$344)	$100,009
Median gross rent	$831 (±$108)	$904 (±$61)	$1,129 (±$4)	$1,413

In White Cloud, median household income is lower than in Newaygo County ($63,304).

It is also lower than in Michigan ($72,875).

It is lower than the national figure ($80,734).

In Newaygo County, White Cloud ranks 22 of 28 places with a published estimate, from highest to lowest median household income.

Statewide, it ranks 1433 of 1,517.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How much you need to earn to rent in White Cloud

Many landlords and housing programs use 30% of gross income as the most a household should spend on rent.

At that guideline, the median gross rent of $831 a month ($9,972 a year) needs an income of about $33,200 a year.

The median renting household in White Cloud earns $22,813 a year, less than that.

This is arithmetic on the published medians, not a rule any landlord must follow; screening criteria vary and some places limit how income may be weighed.

Income against housing costs since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Median household income	$37,768 (±$9,147)	$45,192 (±$10,142)	+19.7%	No measurable change after inflation
Median gross rent	$550 (±$48)	$831 (±$108)	+51.1%	Up after inflation
Median home value	$80,700 (±$7,237)	$165,900 (±$24,690)	+105.6%	Up after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Median household income in places near White Cloud

Nearest places with a published estimate, compared with White Cloud
Place	Distance	Median household income	Compared with this place
White Cloud	—	$45,192 (±$10,142)	—
Everett Township	3.8 mi	$56,875 (±$9,865)	Not measurably different
Wilcox Township	3.8 mi	$45,000 (±$16,915)	Not measurably different
Sherman Township (Newaygo County)	5.3 mi	$67,065 (±$13,766)	Higher
Lincoln Township (Newaygo County)	6.3 mi	$52,057 (±$9,461)	Not measurably different
Big Prairie Township	7.8 mi	$53,289 (±$5,880)	Not measurably different
Goodwell Township	8.6 mi	$63,750 (±$7,566)	Higher
Monroe Township	9.6 mi	$42,500 (±$11,879)	Not measurably different
Brooks Township	9.7 mi	$77,734 (±$17,126)	Higher

Nearby places with a measurably higher figure: Sherman Township (Newaygo County), MI ($67,065), Goodwell Township, MI ($63,750), Brooks Township, MI ($77,734).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Median household income across Newaygo County, place by place

Rank	Place	Median household income
16	Barton Township	$54,375 (±$12,780)
17	Big Prairie Township	$53,289 (±$5,880)
18	Lincoln Township (Newaygo County)	$52,057 (±$9,461)
19	Beaver Township (Newaygo County)	$50,469 (±$13,213)
20	Home Township (Newaygo County)	$46,875 (±$9,395)
21	Troy Township	$46,250 (±$12,119)
22	White Cloud	$45,192 (±$10,142)
23	Wilcox Township	$45,000 (±$16,915)
24	Monroe Township	$42,500 (±$11,879)
25	Lilley Township	$41,806 (±$14,530)
26	Denver Township (Newaygo County)	$41,735 (±$6,607)
27	Merrill Township	$40,865 (±$6,336)
28	Newaygo	$40,689 (±$5,235)

Showing 13 of 28 places in Newaygo County, ranked from highest to lowest.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about White Cloud

What is the median household income in White Cloud?

The median household income in White Cloud is $45,192 (±$10,142) a year (2020–2024 American Community Survey).

How much do you need to make to afford rent in White Cloud?

About $33,200 a year, if rent is to stay at or below 30% of income at the median gross rent of $831 a month.

Have incomes in White Cloud kept up with inflation?

In White Cloud, the median household income went from $37,768 in 2015–2019 to $45,192 in 2020–2024 (+19.7%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

What do renters earn in White Cloud?

The median renting household in White Cloud, MI earns $22,813 (±$6,018) a year.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for White Cloud city, Michigan (place:86680, in state:26).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B19013_001E, B19013_001M, B25064_001E, B25064_001M, B25077_001E, B25077_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP03_0062E, DP03_0062M, B25119_003E, B25119_003M, B25119_002E, B25119_002M, DP04_0134E, DP04_0134M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.