What is the median household income in Rio del Mar, CA?

Name: Income and affordability in Rio del Mar, CA, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

The median household income in Rio del Mar, CA is $159,929 (±$26,135) a year (2020–2024 American Community Survey).

Paying the median gross rent of $3,407 a month would take about $136,300 a year at the common guideline of spending no more than 30% of income on rent.

In Rio del Mar, the median household income went from $104,416 in 2015–2019 to $159,929 in 2020–2024 (+53.2%).

Prices (CPI-U) rose 22.7% over the same years, so it rose faster than prices: a measurable increase after inflation.

Figures last updated on November 12, 2026.

Median household income: $159,929 (±$26,135)
Median renter income: $100,000 (±$26,067)
Income to afford median rent: about $136,300

Income in Rio del Mar against Santa Cruz County, its state and the nation

Income, estimate (90% margin of error)
	Rio del Mar	Santa Cruz County	California	United States
Median household income	$159,929 (±$26,135)	$111,093 (±$2,734)	$99,122 (±$310)	$80,734
Median renter household income	$100,000 (±$26,067)	$80,482 (±$3,959)	$71,186 (±$298)	$52,966
Median owner household income	$184,231 (±$23,412)	$139,862 (±$5,323)	$127,456 (±$424)	$100,009
Median gross rent	$3,407 (±$326)	$2,264 (±$51)	$2,036 (±$5)	$1,413

In Rio del Mar, median household income is higher than in Santa Cruz County ($111,093).

It is also higher than in California ($99,122).

It is higher than the national figure ($80,734).

In Santa Cruz County, Rio del Mar ranks 3 of 23 places with a published estimate, from highest to lowest median household income.

Statewide, it ranks 126 of 1,069.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How much you need to earn to rent in Rio del Mar

Many landlords and housing programs use 30% of gross income as the most a household should spend on rent.

At that guideline, the median gross rent of $3,407 a month ($40,884 a year) needs an income of about $136,300 a year.

The median renting household in Rio del Mar earns $100,000 a year, less than that.

This is arithmetic on the published medians, not a rule any landlord must follow; screening criteria vary and some places limit how income may be weighed.

Income against housing costs since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Median household income	$104,416 (±$5,558)	$159,929 (±$26,135)	+53.2%	Up after inflation
Median gross rent	$2,235 (±$196)	$3,407 (±$326)	+52.4%	Up after inflation
Median home value	$927,400 (±$27,827)	$1,338,100 (±$137,763)	+44.3%	Up after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Median household income in places near Rio del Mar

Nearest places with a published estimate, compared with Rio del Mar
Place	Distance	Median household income	Compared with this place
Rio del Mar	—	$159,929 (±$26,135)	—
Seacliff	2.3 mi	$130,385 (±$22,672)	Not measurably different
Aptos	2.3 mi	$134,048 (±$16,517)	Not measurably different
Aptos Hills-Larkin Valley	2.8 mi	$158,788 (±$1,704)	Not measurably different
La Selva Beach	3.1 mi	$160,833 (±$41,150)	Not measurably different
Capitola	4.0 mi	$102,976 (±$14,547)	Lower
Soquel	4.5 mi	$118,777 (±$4,243)	Lower
Pleasure Point	4.7 mi	$119,821 (±$22,764)	Lower
Day Valley	4.9 mi	$155,000 (±$19,036)	Not measurably different

Nearby places with a measurably lower figure: Capitola, CA ($102,976), Soquel, CA ($118,777), Pleasure Point, CA ($119,821).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Median household income across Santa Cruz County, place by place

Rank	Place	Median household income
1	Corralitos	$171,113 (±$36,445)
2	La Selva Beach	$160,833 (±$41,150)
3	Rio del Mar	$159,929 (±$26,135)
4	Aptos Hills-Larkin Valley	$158,788 (±$1,704)
5	Day Valley	$155,000 (±$19,036)
6	Bonny Doon	$144,813 (±$41,772)
7	Scotts Valley	$143,750 (±$24,347)
8	Aptos	$134,048 (±$16,517)
9	Seacliff	$130,385 (±$22,672)

Showing 9 of 23 places in Santa Cruz County, ranked from highest to lowest.

Rio del Mar is a census-designated place: an unincorporated community the Census Bureau draws for statistics, with no municipal government of its own.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about Rio del Mar

What is the median household income in Rio del Mar?

The median household income in Rio del Mar is $159,929 (±$26,135) a year (2020–2024 American Community Survey).

How much do you need to make to afford rent in Rio del Mar?

About $136,300 a year, if rent is to stay at or below 30% of income at the median gross rent of $3,407 a month.

Have incomes in Rio del Mar kept up with inflation?

In Rio del Mar, the median household income went from $104,416 in 2015–2019 to $159,929 in 2020–2024 (+53.2%).

Prices (CPI-U) rose 22.7% over the same years, so it rose faster than prices: a measurable increase after inflation.

What do renters earn in Rio del Mar?

The median renting household in Rio del Mar, CA earns $100,000 (±$26,067) a year.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for Rio del Mar CDP, California (place:60928, in state:06).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B19013_001E, B19013_001M, B25064_001E, B25064_001M, B25077_001E, B25077_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP03_0062E, DP03_0062M, B25119_003E, B25119_003M, B25119_002E, B25119_002M, DP04_0134E, DP04_0134M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.