What percentage of people rent in Rio del Mar, CA?

Name: Renters and owners in Rio del Mar, CA, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

24.8% (±5.2 points) of the occupied homes in Rio del Mar, CA are rented (2020–2024 American Community Survey).

That is 942 renting households against 2,858 that own their home.

In Rio del Mar, the share of households that rent went from 27.3% in 2015–2019 to 24.8% in 2020–2024 (−2.5 percentage points), not a measurable change.

Figures last updated on November 12, 2026.

Households that rent: 24.8% (±5.2 points)
Renting households: 942 (±203)
Median renter income: $100,000 (±$26,067)

Who rents and who owns in Rio del Mar

Tenure, estimate (90% margin of error)
	Rio del Mar	Santa Cruz County	California	United States
Renter-occupied share	24.8% (±5.2 points)	40.1% (±1.1 points)	44.1% (±0.2 points)	34.8%
Renting households	942 (±203)	38,819 (±1,148)	5,980,523 (±22,985)	45,017,354
Owning households	2,858 (±371)	58,079 (±1,134)	7,567,568 (±37,334)	84,210,142
Average renter household size	2.4 (±0.4)	2.6 (±0.1)	2.7 (±0.0)	2.3
Average owner household size	2.4 (±0.2)	2.6 (±0.0)	3.0 (±0.0)	2.6
Median renter household income	$100,000 (±$26,067)	$80,482 (±$3,959)	$71,186 (±$298)	$52,966
Median owner household income	$184,231 (±$23,412)	$139,862 (±$5,323)	$127,456 (±$424)	$100,009

In Rio del Mar, the renter share is lower than in Santa Cruz County (40.1%).

It is also lower than in California (44.1%).

It is lower than the national figure (34.8%).

In Santa Cruz County, Rio del Mar ranks 14 of 23 places with a published estimate, from highest to lowest renter share.

Statewide, it ranks 743 of 1,076.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How renting in Rio del Mar has changed since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Households that rent	27.3% (±4.0 points)	24.8% (±5.2 points)	−2.5 percentage points	Not a measurable change
Median gross rent	$2,235 (±$196)	$3,407 (±$326)	+52.4%	Up after inflation
Median household income	$104,416 (±$5,558)	$159,929 (±$26,135)	+53.2%	Up after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Households that rent in places near Rio del Mar

Nearest places with a published estimate, compared with Rio del Mar
Place	Distance	Households that rent	Compared with this place
Rio del Mar	—	24.8% (±5.2 points)	—
Seacliff	2.3 mi	47.3% (±8.8 points)	Higher
Aptos	2.3 mi	28.9% (±7.6 points)	Not measurably different
Aptos Hills-Larkin Valley	2.8 mi	21.1% (±11.5 points)	Not measurably different
La Selva Beach	3.1 mi	21.6% (±9.1 points)	Not measurably different
Capitola	4.0 mi	47.8% (±5.5 points)	Higher
Soquel	4.5 mi	27.3% (±5.0 points)	Not measurably different
Pleasure Point	4.7 mi	40.5% (±8.4 points)	Higher
Day Valley	4.9 mi	16.5% (±6.7 points)	Not measurably different

Nearby places with a measurably higher figure: Seacliff, CA (47.3%), Capitola, CA (47.8%), Pleasure Point, CA (40.5%).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Households that rent across Santa Cruz County, place by place

Rank	Place	Households that rent
8	Live Oak (community)	41.3% (±4.0 points)
9	Pleasure Point	40.5% (±8.4 points)
10	Interlaken	33.6% (±8.6 points)
11	Aptos	28.9% (±7.6 points)
12	Soquel	27.3% (±5.0 points)
13	Scotts Valley	26.4% (±5.7 points)
14	Rio del Mar	24.8% (±5.2 points)
15 (tie)	Boulder Creek	23.5% (±8.7 points)
15 (tie)	Felton	23.5% (±7.5 points)
17	Ben Lomond	23.2% (±7.8 points)
18	Bonny Doon	22.8% (±9.9 points)
19	La Selva Beach	21.6% (±9.1 points)
20	Aptos Hills-Larkin Valley	21.1% (±11.5 points)

Showing 13 of 23 places in Santa Cruz County, ranked from highest to lowest.

Rio del Mar is a census-designated place: an unincorporated community the Census Bureau draws for statistics, with no municipal government of its own.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about Rio del Mar

How many renters are there in Rio del Mar?

Rio del Mar has an estimated 942 (±203) renting households, 24.8% of its occupied homes (2020–2024 American Community Survey).

Is renting growing in Rio del Mar?

In Rio del Mar, the share of households that rent went from 27.3% in 2015–2019 to 24.8% in 2020–2024 (−2.5 percentage points), not a measurable change.

How big are renting households in Rio del Mar?

A renting household in Rio del Mar has 2.4 people on average, against 2.4 in an owned home.

How much do renters earn in Rio del Mar?

The median renting household in Rio del Mar, CA has an income of $100,000 (±$26,067) a year, against $184,231 for households that own their home.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for Rio del Mar CDP, California (place:60928, in state:06).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are DP04_0047PE, DP04_0047PM, B25064_001E, B25064_001M, B19013_001E, B19013_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP04_0047PE, DP04_0047PM, DP04_0047E, DP04_0047M, DP04_0046E, DP04_0046M, DP04_0049E, DP04_0049M, DP04_0048E, DP04_0048M, B25119_003E, B25119_003M, B25119_002E, B25119_002M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.