Housing data for San Marcos, TX

San Marcos, TX has an estimated 70,897 residents and 30,349 homes (US Census Bureau, 2020–2024 American Community Survey).

It is a city in Hays County.

69.2% of households rent.

The median gross rent is $1,322 a month.

Its population grew measurably since 2015–2019 (+12.1%).

Figures last updated on .

Residents
70,897 (±80)
Housing units
30,349 (±818)
Households that rent
69.2%
Median gross rent
$1,322
Residents since 2015–2019
+12.1%

What stands out in San Marcos

Homes in buildings of 5 or more units: 46.7% (±3.8 points) in San Marcos, higher than in Hays County (20.8%).

Households that rent: 69.2% (±2.5 points) in San Marcos, higher than in Hays County (35.9%).

Homes built before 1980: 23.0% (±2.7 points) in San Marcos, higher than in Hays County (12.2%).

Median household income: $51,281 (±$2,567) in San Marcos, lower than in Hays County ($89,097).

Housing in San Marcos at a glance

San Marcos against Hays County, its state and the nation

Estimate (90% margin of error)
San MarcosHays CountyTexasUnited States
Residents70,897 (±80)268,638 (exact)30,188,424 (exact)334,922,499
Housing units30,349 (±818)104,675 (±270)12,128,515 (±1,574)143,775,355
Households that rent69.2% (±2.5 points)35.9% (±1.4 points)37.4% (±0.2 points)34.8%
Median gross rent$1,322 (±$39)$1,495 (±$39)$1,403 (±$4)$1,413
Median household income$51,281 (±$2,567)$89,097 (±$2,532)$78,476 (±$263)$80,734
Median home value$310,400 (±$22,179)$399,800 (±$10,271)$283,800 (±$738)$332,700
Median real estate taxes (a year)$4,774 (±$419)$6,649 (±$127)$4,232 (±$19)$3,119
Built before 198023.0% (±2.7 points)12.2% (±1.1 points)33.2% (±0.2 points)49.7%
Average commute24.0 minutes (±1.3)31.3 minutes (±0.9)26.7 minutes (±0.1)26.4 minutes
Households with broadband85.3% (±2.3 points)92.9% (±0.9 points)91.4% (±0.1 points)91.0%
Median age of residents25.5 years (±0.4)34.1 years (±0.2)35.6 years (±0.1)38.9 years

San Marcos covers 39.9 square miles of land, about 1,776 residents per square mile (Census Bureau Gazetteer).

How San Marcos has changed since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
2015–20192020–2024Amount of changeVerdict
Residents63,220 (±472)70,897 (±80)+12.1%Measurable increase
Housing units25,472 (±747)30,349 (±818)+19.1%Measurable increase
Median gross rent$1,064 (±$32)$1,322 (±$39)+24.2%No measurable change after inflation
Median home value$171,500 (±$8,263)$310,400 (±$22,179)+81.0%Up after inflation
Median household income$40,370 (±$1,935)$51,281 (±$2,567)+27.0%No measurable change after inflation
Median owner cost with a mortgage$1,510 (±$88)$1,899 (±$100)+25.8%No measurable change after inflation
Median real estate taxes$3,214 (±$225)$4,774 (±$419)+48.5%Up after inflation
Households that rent70.3% (±2.5 points)69.2% (±2.5 points)−1.1 percentage pointsNot a measurable change
Rental vacancy rate5.7% (±1.6 points)4.9% (±1.7 points)−0.8 percentage pointsNot a measurable change

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Crime reported to police in San Marcos

In 2025, the San Marcos Police Department reported 424 violent and 1,940 property crimes per 100,000 residents to the FBI.

ZIP codes in San Marcos

ZIP Code Tabulation Areas that cover this place (2020–2024 estimates)
ZIP codeShare of the ZIP’s land in this placeResidentsMedian gross rentMedian home valueMedian household income
7866617%88,583$1,319$306,700$54,737
7865611%2,847$1,629$238,100$81,346

A ZIP code is a mail route rather than a boundary, so the Census Bureau publishes figures for ZIP Code Tabulation Areas built from census blocks; the share column says how much of each one’s land lies in this place.

Places near San Marcos

Nearest places with Census figures, by straight-line distance
PlaceDistanceMedian gross rentMedian home valueHouseholds that rent
Redwood4.7 mi$1,302$109,50028.3%
Martindale6.2 mi$1,331$326,30022.3%
Kyle8.9 mi$1,752$334,60032.9%
Staples10 mi$1,271$246,70018.9%
Uhland11 mi$1,583$279,9008.4%
Mountain City12 mi—$494,8000.0%
Wimberley12 mi$1,293$550,80033.0%
Niederwald13 mi$1,716$286,50032.6%

Places in Texas most like San Marcos

PlaceMedian gross rentMedian home valueMedian household incomeHouseholds that rent
Irving$1,619$315,600$81,83061.9%
Houston$1,361$277,800$64,81357.9%
Stafford$1,519$257,700$87,43261.3%
Dallas$1,472$320,700$70,51857.6%
Euless$1,690$318,800$82,16760.2%
Wells Branch$1,544$401,100$66,65668.7%

Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Texas.

HUD Fair Market Rent for San Marcos, fiscal year 2027

Austin-Round Rock-San Marcos, TX MSA, dollars a month
Studio1 bedroom2 bedrooms3 bedrooms4 bedrooms
$1,447$1,530$1,817$2,292$2,689

HUD income limits for San Marcos, fiscal year 2026

Austin-Round Rock-San Marcos, TX MSA, annual household income
Household sizeExtremely low (30%)Very low (50%)Low (80%)
1 person$28,250$47,050$74,800
2 people$32,250$53,800$85,450
3 people$36,300$60,500$96,150
4 people$40,300$67,200$106,800
5 people$43,550$72,600$115,350
6 people$46,750$78,000$123,900
7 people$50,040$83,350$132,450
8 people$55,720$88,750$141,000

These are the limits HUD sets for its housing programs in the Austin-Round Rock-San Marcos, TX MSA, where HUD’s median family income for fiscal year 2026 is $134,400.

A program can use its own limits; tax-credit and local programs often do.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about San Marcos

What is the average rent in San Marcos, TX?

The Census Bureau publishes the median rather than the average: the median gross rent in San Marcos is $1,322 (±$39) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.

How much is a one-bedroom apartment in San Marcos?

The median gross rent for a one-bedroom home in San Marcos, TX is $1,236 (±$56) a month (2020–2024 American Community Survey).

Are renters in San Marcos rent-burdened?

66.5% of renting households in San Marcos pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).

How many renters are there in San Marcos?

San Marcos has an estimated 19,383 (±1,024) renting households, 69.2% of its occupied homes (2020–2024 American Community Survey).

What is the median household income in San Marcos?

The median household income in San Marcos is $51,281 (±$2,567) a year (2020–2024 American Community Survey).

What is the average home value in San Marcos, TX?

The Census Bureau publishes the median: $310,400 (±$22,179) for owner-occupied homes in San Marcos (2020–2024 American Community Survey).

Is San Marcos growing?

In San Marcos, the number of residents went from 63,220 in 2015–2019 to 70,897 in 2020–2024 (+12.1%), a measurable increase.

What ZIP codes are in San Marcos?

The ZIP codes that cover San Marcos are 78666, 78656.

What is the median rent in ZIP code 78666?

The median gross rent in ZIP Code Tabulation Area 78666 is $1,319 (±$39) a month (2020–2024 American Community Survey).

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for San Marcos city, Texas (place:65600, in state:48).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.

Figures last updated on .

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