Housing data for Appleton, WI
Appleton, WI has an estimated 75,023 residents and 32,221 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a city in Outagamie County.
32.9% of households rent.
The median gross rent is $1,030 a month.
Its population grew measurably since 2015–2019 (+1.2%).
Figures last updated on .
- Residents
- 75,023 (±435)
- Housing units
- 32,221 (±592)
- Households that rent
- 32.9%
- Median gross rent
- $1,030
- Residents since 2015–2019
- +1.2%
What stands out in Appleton
Homes built before 1980: 64.8% (±2.9 points) in Appleton, higher than in Outagamie County (49.9%).
Median home value: $231,400 (±$5,319) in Appleton, lower than in Outagamie County ($267,300).
Households that rent: 32.9% (±1.8 points) in Appleton, higher than in Outagamie County (28.5%).
Households without a vehicle: 5.5% (±0.9 points) in Appleton, higher than in Outagamie County (4.1%).
- Age of homes in Appleton
- Home values in Appleton
- Renters and owners in Appleton
- Commute and cars in Appleton
Housing in Appleton at a glance
- Median rent: $1,030 median gross rent a month
- Rent by bedrooms: $1,044 median gross rent, 2 bedrooms
- Rent burden: 38.9% of renters pay 30% or more of income
- Renters and owners: 32.9% of households rent
- Income and affordability: $80,483 median household income
- Home values: $231,400 median home value
- Homeowner costs: $1,491 median monthly cost with a mortgage
- Property taxes: $3,588 median real estate taxes a year
- Types of homes: 17.0% of homes are in buildings of 5 or more units
- Bedrooms: 63.1% of homes have 3 or more bedrooms
- Age of homes: 64.8% of homes were built before 1980
- Vacancy rate: 2.3% rental vacancy rate
- Heating fuel: 75.9% heat with utility gas
- Commute and cars: 19.3 minutes average trip to work
- Crime reported to police: 189 violent crimes per 100,000 residents
- Growth: +1.2% residents since 2015–2019
- How long people stay: 22.3% moved in since 2020
- Crowding and facilities: 2.0% of homes have more than 1 person per room
Appleton against Outagamie County, its state and the nation
| Appleton | Outagamie County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 75,023 (±435) | 192,826 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 32,221 (±592) | 80,915 (±171) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 32.9% (±1.8 points) | 28.5% (±1.0 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $1,030 (±$38) | $1,057 (±$26) | $1,087 (±$4) | $1,413 |
| Median household income | $80,483 (±$3,317) | $85,069 (±$2,076) | $77,485 (±$455) | $80,734 |
| Median home value | $231,400 (±$5,319) | $267,300 (±$3,297) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $3,588 (±$66) | $3,668 (±$43) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 64.8% (±2.9 points) | 49.9% (±1.6 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 19.3 minutes (±0.7) | 20.5 minutes (±0.4) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 94.2% (±0.9 points) | 92.8% (±0.7 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 37.5 years (±0.7) | 38.9 years (±0.3) | 40.2 years (±0.1) | 38.9 years |
Appleton covers 25.4 square miles of land, about 2,951 residents per square mile (Census Bureau Gazetteer).
How Appleton has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 74,139 (±337) | 75,023 (±435) | +1.2% | Measurable increase |
| Housing units | 30,447 (±429) | 32,221 (±592) | +5.8% | Measurable increase |
| Median gross rent | $808 (±$17) | $1,030 (±$38) | +27.5% | No measurable change after inflation |
| Median home value | $147,800 (±$2,055) | $231,400 (±$5,319) | +56.6% | Up after inflation |
| Median household income | $58,112 (±$2,178) | $80,483 (±$3,317) | +38.5% | Up after inflation |
| Median owner cost with a mortgage | $1,247 (±$24) | $1,491 (±$38) | +19.6% | No measurable change after inflation |
| Median real estate taxes | $2,920 (±$47) | $3,588 (±$66) | +22.9% | No measurable change after inflation |
| Households that rent | 34.4% (±1.5 points) | 32.9% (±1.8 points) | −1.5 percentage points | Not a measurable change |
| Rental vacancy rate | 3.3% (±1.4 points) | 2.3% (±1.3 points) | −1.0 percentage points | Not a measurable change |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in Appleton
In 2025, the Appleton Police Department reported 189 violent and 958 property crimes per 100,000 residents to the FBI.
ZIP codes in Appleton
| ZIP code | Share of the ZIP’s land in this place | Residents | Median gross rent | Median home value | Median household income |
|---|---|---|---|---|---|
| 54911 | 74% | 25,308 | $1,037 | $216,100 | $67,001 |
| 54915 | 51% | 44,367 | $1,028 | $269,700 | $87,426 |
| 54914 | 20% | 31,849 | $989 | $237,400 | $79,875 |
| 54913 | 11% | 25,147 | $1,203 | $393,400 | $105,385 |
A ZIP code is a mail route rather than a boundary, so the Census Bureau publishes figures for ZIP Code Tabulation Areas built from census blocks; the share column says how much of each one’s land lies in this place.
Places near Appleton
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Kimberly | 2.6 mi | $1,161 | $228,100 | 38.2% |
| Town of Grand Chute | 3.4 mi | $1,108 | $294,700 | 49.2% |
| Little Chute | 3.5 mi | $1,150 | $245,800 | 41.7% |
| Combined Locks | 4.1 mi | — | $246,000 | 13.0% |
| Town of Harrison (Calumet County) | 4.5 mi | — | — | — |
| Menasha | 5.0 mi | $903 | $191,800 | 35.7% |
| Town of Vandenbroek | 5.2 mi | $950 | $397,200 | 4.6% |
| Fox Crossing | 5.9 mi | $1,009 | $248,100 | 40.4% |
Places in Wisconsin most like Appleton
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Fort Atkinson | $961 | $211,800 | $79,302 | 31.5% |
| Neenah | $1,006 | $210,700 | $75,374 | 33.8% |
| Janesville | $1,054 | $223,400 | $73,446 | 32.7% |
| Spring Green | $1,133 | $248,800 | $87,344 | 31.3% |
| Seymour | $878 | $184,600 | $80,602 | 29.8% |
| Baraboo | $940 | $222,100 | $69,750 | 37.2% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for Appleton, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $918 | $986 | $1,256 | $1,739 | $1,952 |
HUD income limits for Appleton, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $23,350 | $38,950 | $62,300 |
| 2 people | $26,700 | $44,500 | $71,200 |
| 3 people | $30,050 | $50,050 | $80,100 |
| 4 people | $33,350 | $55,600 | $88,950 |
| 5 people | $38,680 | $60,050 | $96,100 |
| 6 people | $44,360 | $64,500 | $103,200 |
| 7 people | $50,040 | $68,950 | $110,300 |
| 8 people | $55,720 | $73,400 | $117,450 |
These are the limits HUD sets for its housing programs in the Appleton, WI MSA, where HUD’s median family income for fiscal year 2026 is $111,200.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about Appleton
What is the average rent in Appleton, WI?
The Census Bureau publishes the median rather than the average: the median gross rent in Appleton is $1,030 (±$38) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.
How much is a one-bedroom apartment in Appleton?
The median gross rent for a one-bedroom home in Appleton, WI is $773 (±$20) a month (2020–2024 American Community Survey).
Are renters in Appleton rent-burdened?
38.9% of renting households in Appleton pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).
How many renters are there in Appleton?
Appleton has an estimated 10,224 (±609) renting households, 32.9% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in Appleton?
The median household income in Appleton is $80,483 (±$3,317) a year (2020–2024 American Community Survey).
What is the average home value in Appleton, WI?
The Census Bureau publishes the median: $231,400 (±$5,319) for owner-occupied homes in Appleton (2020–2024 American Community Survey).
Is Appleton growing?
In Appleton, the number of residents went from 74,139 in 2015–2019 to 75,023 in 2020–2024 (+1.2%), a measurable increase.
What ZIP codes are in Appleton?
The ZIP codes that cover Appleton are 54911, 54915, 54914, 54913.
What is the median rent in ZIP code 54911?
The median gross rent in ZIP Code Tabulation Area 54911 is $1,037 (±$67) a month (2020–2024 American Community Survey).
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — Appleton city, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — Appleton city, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — Appleton city, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — Appleton city, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — Appleton city, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — Appleton city, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — Appleton city, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Appleton, WI MSA
- HUD Income Limits, fiscal year 2026: Appleton, WI MSA
- US Census Bureau, American Community Survey 2020–2024 5-year estimates for ZIP Code Tabulation Areas
- FBI Uniform Crime Reporting Program, Crime Data Explorer: Appleton Police Department (ORI WI0450100)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for Appleton city, Wisconsin (place:02375, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .