Housing data for Ashland, WI
Ashland, WI has an estimated 7,902 residents and 3,830 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a city in Ashland County.
37.3% of households rent.
The median gross rent is $753 a month.
Figures last updated on .
- Residents
- 7,902 (±28)
- Housing units
- 3,830 (±160)
- Households that rent
- 37.3%
- Median gross rent
- $753
- Residents since 2015–2019
- +0.1%
What stands out in Ashland
Homes in buildings of 5 or more units: 14.5% (±4.0 points) in Ashland, higher than in Ashland County (8.0%).
Households that rent: 37.3% (±4.3 points) in Ashland, higher than in Ashland County (26.6%).
Homes built before 1980: 76.8% (±7.9 points) in Ashland, higher than in Ashland County (61.8%).
Average commute: 13.5 minutes (±1.5) in Ashland, lower than in Ashland County (17.8 minutes).
- Types of homes in Ashland
- Renters and owners in Ashland
- Age of homes in Ashland
- Commute and cars in Ashland
Housing in Ashland at a glance
- Median rent: $753 median gross rent a month
- Rent by bedrooms: $860 median gross rent, 2 bedrooms
- Rent burden: 41.2% of renters pay 30% or more of income
- Renters and owners: 37.3% of households rent
- Income and affordability: $54,529 median household income
- Home values: $176,400 median home value
- Homeowner costs: $1,368 median monthly cost with a mortgage
- Property taxes: $2,753 median real estate taxes a year
- Types of homes: 14.5% of homes are in buildings of 5 or more units
- Bedrooms: 54.4% of homes have 3 or more bedrooms
- Age of homes: 76.8% of homes were built before 1980
- Vacancy rate: 11.9% rental vacancy rate
- Heating fuel: 80.1% heat with utility gas
- Commute and cars: 13.5 minutes average trip to work
- Crime reported to police: 214 violent crimes per 100,000 residents
- Growth: +0.1% residents since 2015–2019
- How long people stay: 24.8% moved in since 2020
- Crowding and facilities: 3.3% of homes have more than 1 person per room
Ashland against Ashland County, its state and the nation
| Ashland | Ashland County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 7,902 (±28) | 16,080 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 3,830 (±160) | 9,445 (±89) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 37.3% (±4.3 points) | 26.6% (±2.4 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $753 (±$75) | $721 (±$62) | $1,087 (±$4) | $1,413 |
| Median household income | $54,529 (±$7,011) | $62,462 (±$5,140) | $77,485 (±$455) | $80,734 |
| Median home value | $176,400 (±$9,984) | $170,300 (±$5,974) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $2,753 (±$257) | $2,413 (±$147) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 76.8% (±7.9 points) | 61.8% (±3.7 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 13.5 minutes (±1.5) | 17.8 minutes (±1.1) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 84.9% (±4.4 points) | 84.8% (±2.4 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 40.9 years (±1.5) | 43.1 years (±0.6) | 40.2 years (±0.1) | 38.9 years |
Ashland covers 13.4 square miles of land, about 591 residents per square mile (Census Bureau Gazetteer).
How Ashland has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 7,892 (±25) | 7,902 (±28) | +0.1% | Not a measurable change |
| Housing units | 3,893 (±139) | 3,830 (±160) | −1.6% | Not a measurable change |
| Median gross rent | $669 (±$42) | $753 (±$75) | +12.6% | No measurable change after inflation |
| Median home value | $107,700 (±$9,348) | $176,400 (±$9,984) | +63.8% | Up after inflation |
| Median household income | $38,222 (±$3,749) | $54,529 (±$7,011) | +42.7% | No measurable change after inflation |
| Median owner cost with a mortgage | $1,264 (±$83) | $1,368 (±$163) | +8.2% | No measurable change after inflation |
| Median real estate taxes | $2,224 (±$185) | $2,753 (±$257) | +23.8% | No measurable change after inflation |
| Households that rent | 42.7% (±4.7 points) | 37.3% (±4.3 points) | −5.4 percentage points | Not a measurable change |
| Rental vacancy rate | 6.2% (±4.8 points) | 11.9% (±7.8 points) | +5.7 percentage points | Not a measurable change |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in Ashland
In 2025, the Ashland Police Department reported 214 violent and 2,403 property crimes per 100,000 residents to the FBI.
Across Ashland County, the departments that report recorded 133 violent and 1,502 property crimes per 100,000 residents that year.
Places near Ashland
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Town of Gingles | 3.3 mi | $825 | $225,000 | 4.0% |
| Town of Eileen | 6.5 mi | — | $280,000 | 3.1% |
| Washburn | 6.7 mi | $798 | $178,900 | 30.8% |
| Town of White River | 9.1 mi | $950 | $218,200 | 15.5% |
| Town of Barksdale | 9.4 mi | $742 | $270,000 | 9.8% |
| Town of Sanborn | 9.5 mi | $460 | $105,700 | 38.5% |
| Town of Kelly | 10 mi | — | $174,200 | 0.5% |
| Town of Bayview | 11 mi | $1,180 | $256,300 | 9.5% |
Places in Wisconsin most like Ashland
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Prairie du Chien | $795 | $161,300 | $54,268 | 33.2% |
| Superior (Douglas County, city) | $900 | $180,400 | $64,216 | 39.4% |
| Rhinelander | $804 | $125,700 | $51,421 | 34.5% |
| Manitowoc | $804 | $160,700 | $63,757 | 32.4% |
| Marinette | $807 | $120,200 | $58,638 | 28.8% |
| Medford | $846 | $186,600 | $59,842 | 43.9% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for Ashland, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $770 | $775 | $1,014 | $1,404 | $1,543 |
HUD income limits for Ashland, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $20,200 | $33,600 | $53,800 |
| 2 people | $23,050 | $38,400 | $61,450 |
| 3 people | $27,320 | $43,200 | $69,150 |
| 4 people | $33,000 | $48,000 | $76,800 |
| 5 people | $38,680 | $51,850 | $82,950 |
| 6 people | $44,360 | $55,700 | $89,100 |
| 7 people | $50,040 | $59,550 | $95,250 |
| 8 people | $55,720 | $63,400 | $101,400 |
These are the limits HUD sets for its housing programs in the Ashland County, WI, where HUD’s median family income for fiscal year 2026 is $87,400.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about Ashland
What is the average rent in Ashland, WI?
The Census Bureau publishes the median rather than the average: the median gross rent in Ashland is $753 (±$75) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.
How much is a one-bedroom apartment in Ashland?
The median gross rent for a one-bedroom home in Ashland, WI is $475 (±$117) a month (2020–2024 American Community Survey).
Are renters in Ashland rent-burdened?
41.2% of renting households in Ashland pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).
How many renters are there in Ashland?
Ashland has an estimated 1,269 (±157) renting households, 37.3% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in Ashland?
The median household income in Ashland is $54,529 (±$7,011) a year (2020–2024 American Community Survey).
What is the average home value in Ashland, WI?
The Census Bureau publishes the median: $176,400 (±$9,984) for owner-occupied homes in Ashland (2020–2024 American Community Survey).
Is Ashland growing?
In Ashland, the number of residents went from 7,892 in 2015–2019 to 7,902 in 2020–2024 (+0.1%), not a measurable change.
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — Ashland city, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — Ashland city, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — Ashland city, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — Ashland city, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — Ashland city, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — Ashland city, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — Ashland city, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Ashland County, WI
- HUD Income Limits, fiscal year 2026: Ashland County, WI
- FBI Uniform Crime Reporting Program, Crime Data Explorer: Ashland Police Department (ORI WI0020100)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for Ashland city, Wisconsin (place:03225, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .