What percentage of people rent in Iola, WI?

Name: Renters and owners in Iola, WI, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

47.6% (±9.8 points) of the occupied homes in Iola, WI are rented (2020–2024 American Community Survey).

That is 303 renting households against 334 that own their home.

In Iola, the share of households that rent went from 43.5% in 2015–2019 to 47.6% in 2020–2024 (+4.1 percentage points), not a measurable change.

Figures last updated on November 12, 2026.

Households that rent: 47.6% (±9.8 points)
Renting households: 303 (±84)
Median renter income: $30,550 (±$9,695)

Who rents and who owns in Iola

Tenure, estimate (90% margin of error)
	Iola	Waupaca County	Wisconsin	United States
Renter-occupied share	47.6% (±9.8 points)	24.7% (±1.6 points)	32.2% (±0.3 points)	34.8%
Renting households	303 (±84)	5,571 (±388)	797,266 (±6,241)	45,017,354
Owning households	334 (±82)	17,000 (±394)	1,682,214 (±9,276)	84,210,142
Average renter household size	1.4 (±0.2)	1.8 (±0.1)	2.0 (±0.0)	2.3
Average owner household size	2.5 (±0.3)	2.4 (±0.0)	2.5 (±0.0)	2.6
Median renter household income	$30,550 (±$9,695)	$38,243 (±$4,980)	$48,374 (±$478)	$52,966
Median owner household income	$69,592 (±$7,442)	$88,333 (±$3,519)	$95,874 (±$462)	$100,009

In Iola, the renter share is higher than in Waupaca County (24.7%).

It is also higher than in Wisconsin (32.2%).

It is higher than the national figure (34.8%).

In Waupaca County, Iola ranks 2 of 34 places with a published estimate, from highest to lowest renter share.

Statewide, it ranks 34 of 1,848.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How renting in Iola has changed since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Households that rent	43.5% (±6.3 points)	47.6% (±9.8 points)	+4.1 percentage points	Not a measurable change
Median gross rent	$616 (±$18)	$766 (±$63)	+24.4%	No measurable change after inflation
Median household income	$45,603 (±$10,193)	$44,735 (±$12,222)	−1.9%	No measurable change after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Households that rent in places near Iola

Nearest places with a published estimate, compared with Iola
Place	Distance	Households that rent	Compared with this place
Iola	—	47.6% (±9.8 points)	—
Scandinavia	3.7 mi	17.0% (±7.9 points)	Lower
Town of Iola	4.0 mi	2.5% (±2.1 points)	Lower
Town of Scandinavia	4.3 mi	6.8% (±4.6 points)	Lower
Town of St. Lawrence	4.3 mi	7.8% (±6.2 points)	Lower
Town of Helvetia	4.8 mi	10.4% (±6.5 points)	Lower
Ogdensburg	5.8 mi	34.9% (±13.2 points)	Not measurably different
Town of New Hope	8.6 mi	7.8% (±5.0 points)	Lower
Big Falls	8.7 mi	12.1% (±17.6 points)	Lower

Nearby places with a measurably lower figure: Scandinavia, WI (17.0%), Town of Iola, WI (2.5%), Town of Scandinavia, WI (6.8%).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Households that rent across Waupaca County, place by place

Rank	Place	Households that rent
1	New London	48.0% (±7.1 points)
2	Iola	47.6% (±9.8 points)
3 (tie)	Marion	40.0% (±8.4 points)
3 (tie)	Weyauwega	40.0% (±6.8 points)
5	Waupaca	38.7% (±7.7 points)
6	Manawa	38.1% (±11.0 points)
7	Clintonville	38.0% (±10.2 points)
8	Ogdensburg	34.9% (±13.2 points)

Showing 8 of 34 places in Waupaca County, ranked from highest to lowest.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about Iola

How many renters are there in Iola?

Iola has an estimated 303 (±84) renting households, 47.6% of its occupied homes (2020–2024 American Community Survey).

Is renting growing in Iola?

In Iola, the share of households that rent went from 43.5% in 2015–2019 to 47.6% in 2020–2024 (+4.1 percentage points), not a measurable change.

How big are renting households in Iola?

A renting household in Iola has 1.4 people on average, against 2.5 in an owned home.

How much do renters earn in Iola?

The median renting household in Iola, WI has an income of $30,550 (±$9,695) a year, against $69,592 for households that own their home.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for Iola village, Wisconsin (place:37025, in state:55).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are DP04_0047PE, DP04_0047PM, B25064_001E, B25064_001M, B19013_001E, B19013_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP04_0047PE, DP04_0047PM, DP04_0047E, DP04_0047M, DP04_0046E, DP04_0046M, DP04_0049E, DP04_0049M, DP04_0048E, DP04_0048M, B25119_003E, B25119_003M, B25119_002E, B25119_002M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.