Housing data for Williams Bay, WI
Williams Bay, WI has an estimated 2,981 residents and 2,173 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a village in Walworth County.
22.8% of households rent.
The median gross rent is $900 a month.
Its population grew measurably since 2015–2019 (+14.5%).
Figures last updated on .
- Residents
- 2,981 (±45)
- Housing units
- 2,173 (±149)
- Households that rent
- 22.8%
- Median gross rent
- $900
- Residents since 2015–2019
- +14.5%
What stands out in Williams Bay
Median home value: $444,700 (±$38,778) in Williams Bay, higher than in Walworth County ($302,700).
Renters paying 30% or more of income: 20.1% (±17.7 points) in Williams Bay, lower than in Walworth County (42.3%).
Working from home: 18.0% (±4.9 points) in Williams Bay, higher than in Walworth County (11.2%).
Housing in Williams Bay at a glance
- Median rent: $900 median gross rent a month (Small sample: wide margin of error)
- Rent by bedrooms: $959 median gross rent, 2 bedrooms
- Rent burden: 20.1% of renters pay 30% or more of income (Small sample: wide margin of error)
- Renters and owners: 22.8% of households rent
- Income and affordability: $84,113 median household income
- Home values: $444,700 median home value
- Homeowner costs: $2,042 median monthly cost with a mortgage
- Property taxes: $4,374 median real estate taxes a year
- Types of homes: 12.3% of homes are in buildings of 5 or more units
- Bedrooms: 65.7% of homes have 3 or more bedrooms
- Age of homes: 47.5% of homes were built before 1980
- Vacancy rate: 0.0% rental vacancy rate (Small sample: wide margin of error)
- Heating fuel: 85.6% heat with utility gas
- Commute and cars: 26.7 minutes average trip to work
- Crime reported to police: 34 violent crimes per 100,000 residents
- Growth: +14.5% residents since 2015–2019
- How long people stay: 21.9% moved in since 2020
- Crowding and facilities: 0.9% of homes have more than 1 person per room (Small sample: wide margin of error)
Williams Bay against Walworth County, its state and the nation
| Williams Bay | Walworth County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 2,981 (±45) | 105,657 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 2,173 (±149) | 54,124 (±115) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 22.8% (±9.2 points) | 29.4% (±1.6 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $900 (±$501) | $1,150 (±$34) | $1,087 (±$4) | $1,413 |
| Median household income | $84,113 (±$25,869) | $80,520 (±$1,990) | $77,485 (±$455) | $80,734 |
| Median home value | $444,700 (±$38,778) | $302,700 (±$7,643) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $4,374 (±$647) | $4,036 (±$85) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 47.5% (±10.1 points) | 53.8% (±2.2 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 26.7 minutes (±4.8) | 23.9 minutes (±0.7) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 88.4% (±8.6 points) | 88.7% (±1.2 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 45.9 years (±7.0) | 41.4 years (±0.4) | 40.2 years (±0.1) | 38.9 years |
Williams Bay covers 2.8 square miles of land, about 1,073 residents per square mile (Census Bureau Gazetteer).
How Williams Bay has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 2,604 (±20) | 2,981 (±45) | +14.5% | Measurable increase |
| Housing units | 2,067 (±114) | 2,173 (±149) | +5.1% | Not a measurable change |
| Median gross rent | $1,199 (±$304) | $900 (±$501) | −24.9% | No measurable change after inflation |
| Median home value | $276,200 (±$29,354) | $444,700 (±$38,778) | +61.0% | Up after inflation |
| Median household income | $58,447 (±$8,867) | $84,113 (±$25,869) | +43.9% | No measurable change after inflation |
| Median owner cost with a mortgage | $1,728 (±$134) | $2,042 (±$251) | +18.2% | No measurable change after inflation |
| Median real estate taxes | $4,033 (±$331) | $4,374 (±$647) | +8.5% | No measurable change after inflation |
| Households that rent | 23.6% (±6.6 points) | 22.8% (±9.2 points) | −0.8 percentage points | Not a measurable change |
| Rental vacancy rate | 10.2% (±11.5 points) | 0.0% (±7.1 points) | −10.2 percentage points | Not a measurable change |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in Williams Bay
In 2025, the Williams Bay Police Department reported 34 violent and 169 property crimes per 100,000 residents to the FBI.
Across Walworth County, the departments that report recorded 103 violent and 560 property crimes per 100,000 residents that year.
ZIP codes in Williams Bay
| ZIP code | Share of the ZIP’s land in this place | Residents | Median gross rent | Median home value | Median household income |
|---|---|---|---|---|---|
| 53191 | 70% | 3,261 | $900 | $414,600 | $75,833 |
A ZIP code is a mail route rather than a boundary, so the Census Bureau publishes figures for ZIP Code Tabulation Areas built from census blocks; the share column says how much of each one’s land lies in this place.
Places near Williams Bay
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Town of Delavan | 2.3 mi | $1,050 | $302,700 | 13.4% |
| Fontana-on-Geneva Lake | 2.7 mi | $1,149 | $572,600 | 13.0% |
| Como | 3.8 mi | $1,543 | $278,400 | 32.5% |
| Walworth | 4.1 mi | $968 | $290,600 | 45.4% |
| Delavan Lake | 4.2 mi | $913 | $355,500 | 11.4% |
| Town of Walworth | 4.3 mi | $1,016 | $332,000 | 21.6% |
| Town of Linn | 4.4 mi | $1,521 | $537,100 | 15.6% |
| Town of Geneva | 4.5 mi | $1,575 | $382,400 | 17.2% |
Places in Wisconsin most like Williams Bay
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Delavan Lake | $913 | $355,500 | $83,550 | 11.4% |
| Belleville | $894 | $308,500 | $88,304 | 17.9% |
| Town of Pleasant Valley (St. Croix County) | $1,000 | $439,300 | $96,250 | 25.2% |
| Poynette | $821 | $296,600 | $93,500 | 27.3% |
| Town of Ixonia | $1,187 | $335,400 | $89,427 | 15.1% |
| Mazomanie | $992 | $289,400 | $86,023 | 22.1% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for Williams Bay, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $905 | $994 | $1,300 | $1,625 | $2,142 |
HUD income limits for Williams Bay, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $25,000 | $41,650 | $66,600 |
| 2 people | $28,550 | $47,600 | $76,100 |
| 3 people | $32,100 | $53,550 | $85,600 |
| 4 people | $35,650 | $59,450 | $95,100 |
| 5 people | $38,680 | $64,250 | $102,750 |
| 6 people | $44,360 | $69,000 | $110,350 |
| 7 people | $50,040 | $73,750 | $117,950 |
| 8 people | $55,720 | $78,500 | $125,550 |
These are the limits HUD sets for its housing programs in the Walworth County, WI, where HUD’s median family income for fiscal year 2026 is $118,900.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about Williams Bay
How much is a one-bedroom apartment in Williams Bay?
The median gross rent for a one-bedroom home in Williams Bay, WI is $100 or less a month (2020–2024 American Community Survey).
How many renters are there in Williams Bay?
Williams Bay has an estimated 270 (±119) renting households, 22.8% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in Williams Bay?
The median household income in Williams Bay is $84,113 (±$25,869) a year (2020–2024 American Community Survey).
What is the average home value in Williams Bay, WI?
The Census Bureau publishes the median: $444,700 (±$38,778) for owner-occupied homes in Williams Bay (2020–2024 American Community Survey).
What is the average mortgage payment in Williams Bay?
The Census Bureau publishes total owner costs rather than the mortgage alone: the median for owners with a mortgage in Williams Bay, WI is $2,042 (±$251) a month, including taxes, insurance and utilities.
How much are property taxes in Williams Bay?
The median real estate tax paid by homeowners in Williams Bay, WI is $4,374 (±$647) a year (2020–2024 American Community Survey).
Is Williams Bay growing?
In Williams Bay, the number of residents went from 2,604 in 2015–2019 to 2,981 in 2020–2024 (+14.5%), a measurable increase.
What ZIP codes are in Williams Bay?
The ZIP code that covers Williams Bay is 53191.
What is the median rent in ZIP code 53191?
The median gross rent in ZIP Code Tabulation Area 53191 is $900 (±$501) a month (2020–2024 American Community Survey).
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — Williams Bay village, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — Williams Bay village, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — Williams Bay village, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — Williams Bay village, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — Williams Bay village, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — Williams Bay village, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — Williams Bay village, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Walworth County, WI
- HUD Income Limits, fiscal year 2026: Walworth County, WI
- US Census Bureau, American Community Survey 2020–2024 5-year estimates for ZIP Code Tabulation Areas
- FBI Uniform Crime Reporting Program, Crime Data Explorer: Williams Bay Police Department (ORI WI0651600)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for Williams Bay village, Wisconsin (place:87200, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .