Housing data for Merrill, WI
Merrill, WI has an estimated 9,356 residents and 4,650 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a city in Lincoln County.
38.9% of households rent.
The median gross rent is $771 a month.
Its population grew measurably since 2015–2019 (+2.7%).
Figures last updated on .
- Residents
- 9,356 (±22)
- Housing units
- 4,650 (±234)
- Households that rent
- 38.9%
- Median gross rent
- $771
- Residents since 2015–2019
- +2.7%
What stands out in Merrill
Homes in buildings of 5 or more units: 22.1% (±4.6 points) in Merrill, higher than in Lincoln County (7.2%).
Households that rent: 38.9% (±5.0 points) in Merrill, higher than in Lincoln County (20.5%).
Median home value: $123,800 (±$8,467) in Merrill, lower than in Lincoln County ($192,700).
Median household income: $53,148 (±$7,757) in Merrill, lower than in Lincoln County ($68,164).
- Types of homes in Merrill
- Renters and owners in Merrill
- Home values in Merrill
- Income and affordability in Merrill
Housing in Merrill at a glance
- Median rent: $771 median gross rent a month
- Rent by bedrooms: $873 median gross rent, 2 bedrooms
- Rent burden: 58.7% of renters pay 30% or more of income
- Renters and owners: 38.9% of households rent
- Income and affordability: $53,148 median household income
- Home values: $123,800 median home value
- Homeowner costs: $1,095 median monthly cost with a mortgage
- Property taxes: $2,415 median real estate taxes a year
- Types of homes: 22.1% of homes are in buildings of 5 or more units
- Bedrooms: 54.9% of homes have 3 or more bedrooms
- Age of homes: 73.0% of homes were built before 1980
- Vacancy rate: 0.0% rental vacancy rate
- Heating fuel: 71.1% heat with utility gas
- Commute and cars: 18.4 minutes average trip to work
- Crime reported to police: 169 violent crimes per 100,000 residents
- Growth: +2.7% residents since 2015–2019
- How long people stay: 22.6% moved in since 2020
- Crowding and facilities: 0.9% of homes have more than 1 person per room
Merrill against Lincoln County, its state and the nation
| Merrill | Lincoln County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 9,356 (±22) | 28,426 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 4,650 (±234) | 16,327 (±57) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 38.9% (±5.0 points) | 20.5% (±2.0 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $771 (±$60) | $755 (±$45) | $1,087 (±$4) | $1,413 |
| Median household income | $53,148 (±$7,757) | $68,164 (±$3,741) | $77,485 (±$455) | $80,734 |
| Median home value | $123,800 (±$8,467) | $192,700 (±$8,759) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $2,415 (±$169) | $2,549 (±$80) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 73.0% (±8.0 points) | 56.0% (±3.3 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 18.4 minutes (±2.1) | 22.5 minutes (±1.1) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 89.3% (±3.2 points) | 86.2% (±1.8 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 41.9 years (±2.6) | 49.3 years (±0.2) | 40.2 years (±0.1) | 38.9 years |
Merrill covers 7.5 square miles of land, about 1,250 residents per square mile (Census Bureau Gazetteer).
How Merrill has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 9,108 (±49) | 9,356 (±22) | +2.7% | Measurable increase |
| Housing units | 4,720 (±166) | 4,650 (±234) | −1.5% | Not a measurable change |
| Median gross rent | $637 (±$29) | $771 (±$60) | +21.0% | No measurable change after inflation |
| Median home value | $85,300 (±$4,382) | $123,800 (±$8,467) | +45.1% | Up after inflation |
| Median household income | $48,159 (±$2,973) | $53,148 (±$7,757) | +10.4% | No measurable change after inflation |
| Median owner cost with a mortgage | $952 (±$55) | $1,095 (±$86) | +15.0% | No measurable change after inflation |
| Median real estate taxes | $2,041 (±$123) | $2,415 (±$169) | +18.3% | No measurable change after inflation |
| Households that rent | 38.7% (±4.3 points) | 38.9% (±5.0 points) | +0.2 percentage points | Not a measurable change |
| Rental vacancy rate | 5.1% (±3.6 points) | 0.0% (±1.3 points) | −5.1 percentage points | Measurable decrease |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in Merrill
In 2025, the Merrill Police Department reported 169 violent and 1,669 property crimes per 100,000 residents to the FBI.
Places near Merrill
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Town of Scott (Lincoln County) | 2.1 mi | $740 | $266,400 | 8.1% |
| Town of Merrill | 4.6 mi | $909 | $197,500 | 7.4% |
| Town of Pine River | 8.1 mi | $758 | $280,000 | 6.7% |
| Town of Berlin (Marathon County) | 8.3 mi | $825 | $250,700 | 9.4% |
| Maine | 8.5 mi | $962 | $277,500 | 8.8% |
| Town of Rock Falls | 9.5 mi | — | $165,900 | 3.9% |
| Town of Texas | 10 mi | $1,077 | $231,100 | 8.7% |
| Town of Schley | 10 mi | $794 | $217,000 | 9.1% |
Places in Wisconsin most like Merrill
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Wisconsin Rapids | $888 | $131,900 | $55,253 | 43.9% |
| Rhinelander | $804 | $125,700 | $51,421 | 34.5% |
| Antigo | $683 | $104,800 | $45,520 | 37.8% |
| Berlin | $832 | $160,300 | $59,472 | 43.2% |
| Ripon | $775 | $174,900 | $54,763 | 35.6% |
| Boscobel | $655 | $147,400 | $54,071 | 47.5% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for Merrill, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $763 | $775 | $1,014 | $1,304 | $1,403 |
HUD income limits for Merrill, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $20,200 | $33,600 | $53,800 |
| 2 people | $23,050 | $38,400 | $61,450 |
| 3 people | $27,320 | $43,200 | $69,150 |
| 4 people | $33,000 | $48,000 | $76,800 |
| 5 people | $38,680 | $51,850 | $82,950 |
| 6 people | $44,360 | $55,700 | $89,100 |
| 7 people | $50,040 | $59,550 | $95,250 |
| 8 people | $55,720 | $63,400 | $101,400 |
These are the limits HUD sets for its housing programs in the Lincoln County, WI, where HUD’s median family income for fiscal year 2026 is $95,300.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about Merrill
What is the average rent in Merrill, WI?
The Census Bureau publishes the median rather than the average: the median gross rent in Merrill is $771 (±$60) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.
How much is a one-bedroom apartment in Merrill?
The median gross rent for a one-bedroom home in Merrill, WI is $606 (±$119) a month (2020–2024 American Community Survey).
Are renters in Merrill rent-burdened?
58.7% of renting households in Merrill pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).
How many renters are there in Merrill?
Merrill has an estimated 1,700 (±243) renting households, 38.9% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in Merrill?
The median household income in Merrill is $53,148 (±$7,757) a year (2020–2024 American Community Survey).
What is the average home value in Merrill, WI?
The Census Bureau publishes the median: $123,800 (±$8,467) for owner-occupied homes in Merrill (2020–2024 American Community Survey).
Is Merrill growing?
In Merrill, the number of residents went from 9,108 in 2015–2019 to 9,356 in 2020–2024 (+2.7%), a measurable increase.
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — Merrill city, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — Merrill city, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — Merrill city, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — Merrill city, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — Merrill city, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — Merrill city, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — Merrill city, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Lincoln County, WI
- HUD Income Limits, fiscal year 2026: Lincoln County, WI
- FBI Uniform Crime Reporting Program, Crime Data Explorer: Merrill Police Department (ORI WI0350100)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for Merrill city, Wisconsin (place:51250, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .