Housing data for New London, WI
New London, WI has an estimated 7,726 residents and 3,473 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a city in Waupaca County.
48.0% of households rent.
The median gross rent is $837 a month.
Its population grew measurably since 2015–2019 (+12.3%).
Figures last updated on .
- Residents
- 7,726 (±649)
- Housing units
- 3,473 (±322)
- Households that rent
- 48.0%
- Median gross rent
- $837
- Residents since 2015–2019
- +12.3%
What stands out in New London
Households that rent: 48.0% (±7.1 points) in New London, higher than in Waupaca County (24.7%).
Homes in buildings of 5 or more units: 21.7% (±5.9 points) in New London, higher than in Waupaca County (9.5%).
Median home value: $174,800 (±$13,059) in New London, lower than in Waupaca County ($211,400).
Rental vacancy rate: 0.0% (±1.4 points) in New London, lower than in Waupaca County (2.5%).
- Renters and owners in New London
- Types of homes in New London
- Home values in New London
- Vacancy rate in New London
Housing in New London at a glance
- Median rent: $837 median gross rent a month
- Rent by bedrooms: $823 median gross rent, 2 bedrooms
- Rent burden: 52.0% of renters pay 30% or more of income
- Renters and owners: 48.0% of households rent
- Income and affordability: $60,612 median household income
- Home values: $174,800 median home value
- Homeowner costs: $1,349 median monthly cost with a mortgage
- Property taxes: $3,043 median real estate taxes a year
- Types of homes: 21.7% of homes are in buildings of 5 or more units
- Bedrooms: 48.9% of homes have 3 or more bedrooms
- Age of homes: 59.3% of homes were built before 1980
- Vacancy rate: 0.0% rental vacancy rate
- Heating fuel: 77.7% heat with utility gas
- Commute and cars: 24.4 minutes average trip to work
- Crime reported to police: 0 violent crimes per 100,000 residents
- Growth: +12.3% residents since 2015–2019
- How long people stay: 22.0% moved in since 2020
- Crowding and facilities: 1.8% of homes have more than 1 person per room (Small sample: wide margin of error)
New London against Waupaca County, its state and the nation
| New London | Waupaca County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 7,726 (±649) | 51,569 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 3,473 (±322) | 25,791 (±62) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 48.0% (±7.1 points) | 24.7% (±1.6 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $837 (±$92) | $852 (±$42) | $1,087 (±$4) | $1,413 |
| Median household income | $60,612 (±$13,299) | $72,830 (±$2,821) | $77,485 (±$455) | $80,734 |
| Median home value | $174,800 (±$13,059) | $211,400 (±$7,653) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $3,043 (±$363) | $2,924 (±$79) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 59.3% (±10.0 points) | 57.2% (±2.7 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 24.4 minutes (±3.3) | 24.9 minutes (±1.1) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 83.6% (±5.5 points) | 86.8% (±1.3 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 36.5 years (±3.9) | 45.3 years (±0.2) | 40.2 years (±0.1) | 38.9 years |
New London covers 5.6 square miles of land, about 1,386 residents per square mile (Census Bureau Gazetteer).
How New London has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 6,879 (±362) | 7,726 (±649) | +12.3% | Measurable increase |
| Housing units | 3,376 (±342) | 3,473 (±322) | +2.9% | Not a measurable change |
| Median gross rent | $680 (±$52) | $837 (±$92) | +23.1% | No measurable change after inflation |
| Median home value | $133,300 (±$8,558) | $174,800 (±$13,059) | +31.1% | No measurable change after inflation |
| Median household income | $48,379 (±$3,995) | $60,612 (±$13,299) | +25.3% | No measurable change after inflation |
| Median owner cost with a mortgage | $1,165 (±$138) | $1,349 (±$100) | +15.8% | No measurable change after inflation |
| Median real estate taxes | $2,747 (±$131) | $3,043 (±$363) | +10.8% | No measurable change after inflation |
| Households that rent | 48.6% (±6.2 points) | 48.0% (±7.1 points) | −0.6 percentage points | Not a measurable change |
| Rental vacancy rate | 2.8% (±4.4 points) | 0.0% (±1.4 points) | −2.8 percentage points | Not a measurable change |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in New London
In 2025, the New London Police Department reported 0 violent and 344 property crimes per 100,000 residents to the FBI.
Across Waupaca County, the departments that report recorded 89 violent and 264 property crimes per 100,000 residents that year.
Places near New London
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Town of Mukwa | 4.3 mi | $964 | $316,700 | 5.7% |
| Town of Liberty (Outagamie County) | 4.4 mi | $1,611 | $228,700 | 4.4% |
| Town of Hortonia | 4.8 mi | $1,071 | $418,300 | 18.3% |
| Town of Lebanon (Waupaca County) | 5.0 mi | $1,726 | $238,500 | 7.8% |
| Town of Maple Creek | 5.7 mi | $1,563 | $252,000 | 7.6% |
| Hortonville | 6.5 mi | $851 | $263,900 | 27.7% |
| Town of Caledonia (Waupaca County) | 7.4 mi | $914 | $339,600 | 7.2% |
| Town of Dale | 8.6 mi | $1,524 | $357,400 | 4.2% |
Places in Wisconsin most like New London
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Mauston | $879 | $150,200 | $63,636 | 44.7% |
| Turtle Lake | $792 | $157,500 | $61,250 | 40.9% |
| Independence | $911 | $166,000 | $58,000 | 55.4% |
| Beaver Dam | $959 | $201,900 | $66,673 | 44.7% |
| Whitehall | $829 | $152,100 | $61,875 | 41.8% |
| Wisconsin Dells | $971 | $207,100 | $54,688 | 46.0% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for New London, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $810 | $815 | $1,014 | $1,328 | $1,333 |
HUD income limits for New London, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $20,250 | $33,750 | $53,950 |
| 2 people | $23,150 | $38,550 | $61,650 |
| 3 people | $27,320 | $43,350 | $69,350 |
| 4 people | $33,000 | $48,150 | $77,050 |
| 5 people | $38,680 | $52,050 | $83,250 |
| 6 people | $44,360 | $55,900 | $89,400 |
| 7 people | $50,040 | $59,750 | $95,550 |
| 8 people | $55,720 | $63,600 | $101,750 |
These are the limits HUD sets for its housing programs in the Waupaca County, WI, where HUD’s median family income for fiscal year 2026 is $96,300.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about New London
What is the average rent in New London, WI?
The Census Bureau publishes the median rather than the average: the median gross rent in New London is $837 (±$92) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.
How much is a one-bedroom apartment in New London?
The median gross rent for a one-bedroom home in New London, WI is $625 (±$105) a month (2020–2024 American Community Survey).
Are renters in New London rent-burdened?
52.0% of renting households in New London pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).
How many renters are there in New London?
New London has an estimated 1,615 (±275) renting households, 48.0% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in New London?
The median household income in New London is $60,612 (±$13,299) a year (2020–2024 American Community Survey).
What is the average home value in New London, WI?
The Census Bureau publishes the median: $174,800 (±$13,059) for owner-occupied homes in New London (2020–2024 American Community Survey).
Is New London growing?
In New London, the number of residents went from 6,879 in 2015–2019 to 7,726 in 2020–2024 (+12.3%), a measurable increase.
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — New London city, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — New London city, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — New London city, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — New London city, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — New London city, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — New London city, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — New London city, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Waupaca County, WI
- HUD Income Limits, fiscal year 2026: Waupaca County, WI
- FBI Uniform Crime Reporting Program, Crime Data Explorer: New London Police Department (ORI WI0690200)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for New London city, Wisconsin (place:56925, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .