What is the median household income in New London, WI?

Name: Income and affordability in New London, WI, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

The median household income in New London, WI is $60,612 (±$13,299) a year (2020–2024 American Community Survey).

Paying the median gross rent of $837 a month would take about $33,500 a year at the common guideline of spending no more than 30% of income on rent.

In New London, the median household income went from $48,379 in 2015–2019 to $60,612 in 2020–2024 (+25.3%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

Figures last updated on November 12, 2026.

Median household income: $60,612 (±$13,299)
Median renter income: $32,330 (±$4,983)
Income to afford median rent: about $33,500

Income in New London against Waupaca County, its state and the nation

Income, estimate (90% margin of error)
	New London	Waupaca County	Wisconsin	United States
Median household income	$60,612 (±$13,299)	$72,830 (±$2,821)	$77,485 (±$455)	$80,734
Median renter household income	$32,330 (±$4,983)	$38,243 (±$4,980)	$48,374 (±$478)	$52,966
Median owner household income	$89,083 (±$17,310)	$88,333 (±$3,519)	$95,874 (±$462)	$100,009
Median gross rent	$837 (±$92)	$852 (±$42)	$1,087 (±$4)	$1,413

In New London, median household income is not measurably different from Waupaca County ($72,830).

It is also lower than in Wisconsin ($77,485).

It is lower than the national figure ($80,734).

In Waupaca County, New London ranks 26 of 33 places with a published estimate, from highest to lowest median household income.

Statewide, it ranks 1540 of 1,844.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How much you need to earn to rent in New London

Many landlords and housing programs use 30% of gross income as the most a household should spend on rent.

At that guideline, the median gross rent of $837 a month ($10,044 a year) needs an income of about $33,500 a year.

The median renting household in New London earns $32,330 a year, less than that.

This is arithmetic on the published medians, not a rule any landlord must follow; screening criteria vary and some places limit how income may be weighed.

Income against housing costs since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Median household income	$48,379 (±$3,995)	$60,612 (±$13,299)	+25.3%	No measurable change after inflation
Median gross rent	$680 (±$52)	$837 (±$92)	+23.1%	No measurable change after inflation
Median home value	$133,300 (±$8,558)	$174,800 (±$13,059)	+31.1%	No measurable change after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Median household income in places near New London

Nearest places with a published estimate, compared with New London
Place	Distance	Median household income	Compared with this place
New London	—	$60,612 (±$13,299)	—
Town of Mukwa	4.3 mi	$105,385 (±$19,128)	Higher
Town of Liberty (Outagamie County)	4.4 mi	$93,500 (±$15,580)	Higher
Town of Hortonia	4.8 mi	$102,813 (±$17,649)	Higher
Town of Lebanon (Waupaca County)	5.0 mi	$79,138 (±$10,933)	Higher
Town of Maple Creek	5.7 mi	$84,444 (±$13,482)	Higher
Hortonville	6.5 mi	$82,063 (±$13,693)	Higher
Town of Caledonia (Waupaca County)	7.4 mi	$109,167 (±$15,672)	Higher
Town of Dale	8.6 mi	$126,250 (±$21,327)	Higher

Nearby places with a measurably higher figure: Town of Mukwa, WI ($105,385), Town of Liberty (Outagamie County), WI ($93,500), Town of Hortonia, WI ($102,813).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Median household income across Waupaca County, place by place

Rank	Place	Median household income
20	Town of Wyoming (Waupaca County)	$78,000 (±$8,546)
21	Town of Dupont	$76,667 (±$11,548)
22	Town of Matteson	$76,544 (±$22,254)
23	Town of Bear Creek (Waupaca County)	$69,412 (±$12,276)
24	Fremont	$68,750 (±$30,229)
25	Weyauwega	$66,625 (±$3,486)
26	New London	$60,612 (±$13,299)
27	Marion	$60,521 (±$15,599)
28	Ogdensburg	$59,479 (±$11,194)
29	Scandinavia	$59,375 (±$18,327)
30	Embarrass	$58,750 (±$12,575)
31	Clintonville	$53,304 (±$18,212)
32	Waupaca	$52,727 (±$7,606)

Showing 13 of 33 places in Waupaca County, ranked from highest to lowest.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about New London

What is the median household income in New London?

The median household income in New London is $60,612 (±$13,299) a year (2020–2024 American Community Survey).

How much do you need to make to afford rent in New London?

About $33,500 a year, if rent is to stay at or below 30% of income at the median gross rent of $837 a month.

Have incomes in New London kept up with inflation?

In New London, the median household income went from $48,379 in 2015–2019 to $60,612 in 2020–2024 (+25.3%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

What do renters earn in New London?

The median renting household in New London, WI earns $32,330 (±$4,983) a year.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for New London city, Wisconsin (place:56925, in state:55).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B19013_001E, B19013_001M, B25064_001E, B25064_001M, B25077_001E, B25077_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP03_0062E, DP03_0062M, B25119_003E, B25119_003M, B25119_002E, B25119_002M, DP04_0134E, DP04_0134M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.