What is the median household income in the Town of River Falls, WI?

Name: Income and affordability in the Town of River Falls, WI, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

The median household income in the Town of River Falls, WI is $118,500 (±$19,828) a year (2020–2024 American Community Survey).

Paying the median gross rent of $1,446 a month would take about $57,800 a year at the common guideline of spending no more than 30% of income on rent.

In the Town of River Falls, the median household income went from $89,426 in 2015–2019 to $118,500 in 2020–2024 (+32.5%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

Figures last updated on November 12, 2026.

Median household income: $118,500 (±$19,828)
Median renter income: $107,188 (±$69,089)
Income to afford median rent: about $57,800

Income in the Town of River Falls against Pierce County, its state and the nation

Income, estimate (90% margin of error)
	Town of River Falls	Pierce County	Wisconsin	United States
Median household income	$118,500 (±$19,828)	$92,109 (±$5,320)	$77,485 (±$455)	$80,734
Median renter household income	$107,188 (±$69,089)	$51,993 (±$5,673)	$48,374 (±$478)	$52,966
Median owner household income	$118,750 (±$25,368)	$111,361 (±$4,542)	$95,874 (±$462)	$100,009
Median gross rent	$1,446 (±$1,244)	$1,044 (±$89)	$1,087 (±$4)	$1,413

In the Town of River Falls, median household income is higher than in Pierce County ($92,109).

It is also higher than in Wisconsin ($77,485).

It is higher than the national figure ($80,734).

In Pierce County, the Town of River Falls ranks 4 of 25 places with a published estimate, from highest to lowest median household income.

Statewide, it ranks 94 of 1,844.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How much you need to earn to rent in the Town of River Falls

Many landlords and housing programs use 30% of gross income as the most a household should spend on rent.

At that guideline, the median gross rent of $1,446 a month ($17,352 a year) needs an income of about $57,800 a year.

The median renting household in the Town of River Falls earns $107,188 a year.

This is arithmetic on the published medians, not a rule any landlord must follow; screening criteria vary and some places limit how income may be weighed.

Income against housing costs since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Median household income	$89,426 (±$5,045)	$118,500 (±$19,828)	+32.5%	No measurable change after inflation
Median gross rent	$789 (±$163)	$1,446 (±$1,244)	+83.3%	No measurable change after inflation
Median home value	$291,500 (±$14,259)	$390,500 (±$24,799)	+34.0%	Up after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Median household income in places near the Town of River Falls

Nearest places with a published estimate, compared with the Town of River Falls
Place	Distance	Median household income	Compared with this place
Town of River Falls	—	$118,500 (±$19,828)	—
River Falls	4.0 mi	$83,627 (±$9,536)	Lower
Town of Trimbelle	5.6 mi	$107,375 (±$20,324)	Not measurably different
Town of Kinnickinnic	6.5 mi	$116,650 (±$9,325)	Not measurably different
Town of Martell	7.1 mi	$94,519 (±$10,115)	Lower
Ellsworth	7.2 mi	$87,857 (±$19,607)	Lower
Town of Clifton (Pierce County)	7.3 mi	$123,221 (±$24,280)	Not measurably different
Town of Oak Grove (Pierce County)	8.0 mi	$153,279 (±$8,913)	Higher
Town of Troy (St. Croix County)	8.1 mi	$161,161 (±$30,078)	Higher

Nearby places with a measurably lower figure: River Falls, WI ($83,627), Town of Martell, WI ($94,519), Ellsworth, WI ($87,857).

Nearby places with a measurably higher figure: Town of Oak Grove (Pierce County), WI ($153,279), Town of Troy (St. Croix County), WI ($161,161).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Median household income across Pierce County, place by place

Rank	Place	Median household income
1	Town of Oak Grove (Pierce County)	$153,279 (±$8,913)
2	Town of Clifton (Pierce County)	$123,221 (±$24,280)
3	Town of Ellsworth	$121,250 (±$20,391)
4	Town of River Falls	$118,500 (±$19,828)
5	Town of Trenton (Pierce County)	$109,750 (±$9,147)
6	Town of Gilman	$107,969 (±$30,939)
7	Town of Trimbelle	$107,375 (±$20,324)
8	Town of El Paso	$101,250 (±$34,088)
9	Town of Spring Lake	$97,905 (±$27,267)
10	Town of Hartland (Pierce County)	$97,885 (±$17,729)

Showing 10 of 25 places in Pierce County, ranked from highest to lowest.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

What you can do on Seayora in Town of River Falls

One account for renting, owning, managing and fixing homes, with these figures beside you.

Own or manage a rental?

List it, sign the lease and collect rent online, with the figures for Town of River Falls beside you.

Create a landlord account · See what landlords get

Looking for a place to rent?

Browse homes for rent near Town of River Falls, save the ones you like and apply online.

Browse rentals · Create a renter account

Do repairs, renovations or maintenance?

Get found by owners and renters near Town of River Falls, and send estimates and invoices from your phone.

Join as a pro · Find a pro

Questions about Town of River Falls

What is the median household income in the Town of River Falls?

The median household income in the Town of River Falls is $118,500 (±$19,828) a year (2020–2024 American Community Survey).

How much do you need to make to afford rent in the Town of River Falls?

About $57,800 a year, if rent is to stay at or below 30% of income at the median gross rent of $1,446 a month.

Have incomes in the Town of River Falls kept up with inflation?

In the Town of River Falls, the median household income went from $89,426 in 2015–2019 to $118,500 in 2020–2024 (+32.5%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

What do renters earn in the Town of River Falls?

The median renting household in the Town of River Falls, WI earns $107,188 (±$69,089) a year.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for River Falls town, Pierce County, Wisconsin (county subdivision:68300, in state:55 county:093).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B19013_001E, B19013_001M, B25064_001E, B25064_001M, B25077_001E, B25077_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP03_0062E, DP03_0062M, B25119_003E, B25119_003M, B25119_002E, B25119_002M, DP04_0134E, DP04_0134M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.