What is the median household income in River Falls, WI?

Name: Income and affordability in River Falls, WI, 2020–2024
Creator: US Census Bureau
License: https://www.census.gov/data/developers/about/terms-of-service.html

The median household income in River Falls, WI is $83,627 (±$9,536) a year (2020–2024 American Community Survey).

Paying the median gross rent of $1,107 a month would take about $44,300 a year at the common guideline of spending no more than 30% of income on rent.

In River Falls, the median household income went from $59,440 in 2015–2019 to $83,627 in 2020–2024 (+40.7%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

Figures last updated on November 12, 2026.

Median household income: $83,627 (±$9,536)
Median renter income: $54,943 (±$7,645)
Income to afford median rent: about $44,300

Income in River Falls against Pierce County, its state and the nation

Income, estimate (90% margin of error)
	River Falls	Pierce County	Wisconsin	United States
Median household income	$83,627 (±$9,536)	$92,109 (±$5,320)	$77,485 (±$455)	$80,734
Median renter household income	$54,943 (±$7,645)	$51,993 (±$5,673)	$48,374 (±$478)	$52,966
Median owner household income	$103,947 (±$10,271)	$111,361 (±$4,542)	$95,874 (±$462)	$100,009
Median gross rent	$1,107 (±$131)	$1,044 (±$89)	$1,087 (±$4)	$1,413

In River Falls, median household income is not measurably different from Pierce County ($92,109).

It is not measurably different from Wisconsin ($77,485).

It is not measurably different from the national figure ($80,734).

In Pierce County, River Falls ranks 18 of 25 places with a published estimate, from highest to lowest median household income.

Statewide, it ranks 784 of 1,844.

Rankings use the estimates alone; where margins of error overlap, neighboring ranks may not truly differ.

How much you need to earn to rent in River Falls

Many landlords and housing programs use 30% of gross income as the most a household should spend on rent.

At that guideline, the median gross rent of $1,107 a month ($13,284 a year) needs an income of about $44,300 a year.

The median renting household in River Falls earns $54,943 a year.

This is arithmetic on the published medians, not a rule any landlord must follow; screening criteria vary and some places limit how income may be weighed.

Income against housing costs since 2015–2019

2015–2019 and 2020–2024 American Community Survey 5-year estimates
	2015–2019	2020–2024	Amount of change	Verdict
Median household income	$59,440 (±$5,874)	$83,627 (±$9,536)	+40.7%	No measurable change after inflation
Median gross rent	$893 (±$45)	$1,107 (±$131)	+24.0%	No measurable change after inflation
Median home value	$197,000 (±$10,167)	$327,600 (±$16,303)	+66.3%	Up after inflation

The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.

Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.

The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.

Median household income in places near River Falls

Nearest places with a published estimate, compared with River Falls
Place	Distance	Median household income	Compared with this place
River Falls	—	$83,627 (±$9,536)	—
Town of River Falls	4.0 mi	$118,500 (±$19,828)	Higher
Town of Troy (St. Croix County)	4.1 mi	$161,161 (±$30,078)	Higher
Town of Kinnickinnic	4.9 mi	$116,650 (±$9,325)	Higher
Town of Clifton (Pierce County)	5.7 mi	$123,221 (±$24,280)	Higher
St. Marys Point	7.9 mi	$113,750 (±$32,799)	Not measurably different
Lake St. Croix Beach	8.2 mi	$102,159 (±$21,228)	Not measurably different
Town of Pleasant Valley (St. Croix County)	8.4 mi	$96,250 (±$30,076)	Not measurably different
Roberts	8.6 mi	$93,400 (±$12,159)	Not measurably different

Nearby places with a measurably higher figure: Town of River Falls, WI ($118,500), Town of Troy (St. Croix County), WI ($161,161), Town of Kinnickinnic, WI ($116,650).

Distance is measured in a straight line between the Census Bureau’s internal points for each place.

Median household income across Pierce County, place by place

Rank	Place	Median household income
12	Town of Union (Pierce County)	$94,750 (±$21,770)
13	Town of Martell	$94,519 (±$10,115)
14	Town of Salem	$93,750 (±$19,107)
15	Maiden Rock	$89,375 (±$42,004)
16	Ellsworth	$87,857 (±$19,607)
17	Town of Rock Elm	$85,917 (±$6,244)
18	River Falls	$83,627 (±$9,536)
19	Town of Diamond Bluff	$74,605 (±$19,513)
20	Prescott	$74,412 (±$10,449)
21	Town of Maiden Rock	$73,929 (±$10,373)
22	Spring Valley	$69,750 (±$27,895)
23	Plum City	$66,071 (±$13,902)
24	Elmwood	$61,563 (±$12,172)

Showing 13 of 25 places in Pierce County, ranked from highest to lowest.

Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.

Margins of error are at the 90% confidence level.

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Questions about River Falls

What is the median household income in River Falls?

The median household income in River Falls is $83,627 (±$9,536) a year (2020–2024 American Community Survey).

How much do you need to make to afford rent in River Falls?

About $44,300 a year, if rent is to stay at or below 30% of income at the median gross rent of $1,107 a month.

Have incomes in River Falls kept up with inflation?

In River Falls, the median household income went from $59,440 in 2015–2019 to $83,627 in 2020–2024 (+40.7%).

Prices (CPI-U) rose 22.7% over the same years; the change is not measurably different from the rise in prices.

What do renters earn in River Falls?

The median renting household in River Falls, WI earns $54,943 (±$7,645) a year.

Sources

To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) and detailed tables (acs/acs5) for River Falls city, Wisconsin (place:68275, in state:55).

Each estimate (E or PE) has a margin of error beside it (M or PM).

The 2015–2019 figures are B19013_001E, B19013_001M, B25064_001E, B25064_001M, B25077_001E, B25077_001M from the 2019 release.

The API needs a free key.

Request a Census API key.

DP03_0062E, DP03_0062M, B25119_003E, B25119_003M, B25119_002E, B25119_002M, DP04_0134E, DP04_0134M

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.