Housing data for River Falls, WI
River Falls, WI has an estimated 16,719 residents and 6,133 homes (US Census Bureau, 2020–2024 American Community Survey).
It is a city in Pierce County.
44.9% of households rent.
The median gross rent is $1,107 a month.
Its population grew measurably since 2015–2019 (+6.9%).
Figures last updated on .
- Residents
- 16,719 (±27)
- Housing units
- 6,133 (±328)
- Households that rent
- 44.9%
- Median gross rent
- $1,107
- Residents since 2015–2019
- +6.9%
What stands out in River Falls
Homes in buildings of 5 or more units: 22.6% (±4.9 points) in River Falls, higher than in Pierce County (9.2%).
Households that rent: 44.9% (±5.0 points) in River Falls, higher than in Pierce County (25.0%).
Households that moved in since 2020: 33.1% (±6.2 points) in River Falls, higher than in Pierce County (20.1%).
Homes built before 1980: 40.4% (±6.1 points) in River Falls, lower than in Pierce County (50.0%).
- Types of homes in River Falls
- Renters and owners in River Falls
- How long people stay in River Falls
- Age of homes in River Falls
Housing in River Falls at a glance
- Median rent: $1,107 median gross rent a month
- Rent by bedrooms: $1,089 median gross rent, 2 bedrooms
- Rent burden: 33.1% of renters pay 30% or more of income
- Renters and owners: 44.9% of households rent
- Income and affordability: $83,627 median household income
- Home values: $327,600 median home value
- Homeowner costs: $1,836 median monthly cost with a mortgage
- Property taxes: $4,638 median real estate taxes a year
- Types of homes: 22.6% of homes are in buildings of 5 or more units
- Bedrooms: 56.9% of homes have 3 or more bedrooms
- Age of homes: 40.4% of homes were built before 1980
- Vacancy rate: 3.9% rental vacancy rate
- Heating fuel: 69.7% heat with utility gas
- Commute and cars: 22.0 minutes average trip to work
- Crime reported to police: 115 violent crimes per 100,000 residents
- Growth: +6.9% residents since 2015–2019
- How long people stay: 33.1% moved in since 2020
- Crowding and facilities: 0.5% of homes have more than 1 person per room
River Falls against Pierce County, its state and the nation
| River Falls | Pierce County | Wisconsin | United States | |
|---|---|---|---|---|
| Residents | 16,719 (±27) | 42,584 (exact) | 5,914,872 (exact) | 334,922,499 |
| Housing units | 6,133 (±328) | 17,152 (±56) | 2,778,572 (±1,533) | 143,775,355 |
| Households that rent | 44.9% (±5.0 points) | 25.0% (±2.1 points) | 32.2% (±0.3 points) | 34.8% |
| Median gross rent | $1,107 (±$131) | $1,044 (±$89) | $1,087 (±$4) | $1,413 |
| Median household income | $83,627 (±$9,536) | $92,109 (±$5,320) | $77,485 (±$455) | $80,734 |
| Median home value | $327,600 (±$16,303) | $333,700 (±$8,284) | $266,500 (±$1,051) | $332,700 |
| Median real estate taxes (a year) | $4,638 (±$249) | $4,551 (±$125) | $3,792 (±$12) | $3,119 |
| Built before 1980 | 40.4% (±6.1 points) | 50.0% (±3.3 points) | 57.0% (±0.3 points) | 49.7% |
| Average commute | 22.0 minutes (±1.7) | 26.8 minutes (±0.9) | 22.2 minutes (±0.1) | 26.4 minutes |
| Households with broadband | 93.9% (±2.2 points) | 92.2% (±1.4 points) | 90.3% (±0.2 points) | 91.0% |
| Median age of residents | 28.6 years (±1.7) | 38.8 years (±0.5) | 40.2 years (±0.1) | 38.9 years |
River Falls covers 7.4 square miles of land, about 2,251 residents per square mile (Census Bureau Gazetteer).
How River Falls has changed since 2015–2019
| 2015–2019 | 2020–2024 | Amount of change | Verdict | |
|---|---|---|---|---|
| Residents | 15,638 (±31) | 16,719 (±27) | +6.9% | Measurable increase |
| Housing units | 5,753 (±234) | 6,133 (±328) | +6.6% | Not a measurable change |
| Median gross rent | $893 (±$45) | $1,107 (±$131) | +24.0% | No measurable change after inflation |
| Median home value | $197,000 (±$10,167) | $327,600 (±$16,303) | +66.3% | Up after inflation |
| Median household income | $59,440 (±$5,874) | $83,627 (±$9,536) | +40.7% | No measurable change after inflation |
| Median owner cost with a mortgage | $1,583 (±$75) | $1,836 (±$159) | +16.0% | No measurable change after inflation |
| Median real estate taxes | $3,867 (±$163) | $4,638 (±$249) | +19.9% | No measurable change after inflation |
| Households that rent | 49.1% (±3.2 points) | 44.9% (±5.0 points) | −4.2 percentage points | Not a measurable change |
| Rental vacancy rate | 3.9% (±3.2 points) | 3.9% (±3.2 points) | 0.0 percentage points | Not a measurable change |
The Census Bureau publishes 2015–2019 dollars in 2019 dollars and 2020–2024 dollars in 2024 dollars.
Prices (the CPI-U, US Bureau of Labor Statistics) rose 22.7% between 2019 and 2024, so a dollar figure’s verdict compares the two after raising the earlier one by that much, using the Census Bureau’s test for a difference.
The two periods do not overlap, as the Census Bureau recommends for 5-year estimates.
Crime reported to police in River Falls
In 2025, the River Falls Police Department reported 115 violent and 472 property crimes per 100,000 residents to the FBI.
Across Pierce County, the departments that report recorded 90 violent and 331 property crimes per 100,000 residents that year.
Places near River Falls
| Place | Distance | Median gross rent | Median home value | Households that rent |
|---|---|---|---|---|
| Town of River Falls | 4.0 mi | $1,446 | $390,500 | 9.8% |
| Town of Troy (St. Croix County) | 4.1 mi | — | $574,100 | 3.6% |
| Town of Kinnickinnic | 4.9 mi | $1,144 | $450,300 | 5.1% |
| Town of Clifton (Pierce County) | 5.7 mi | $1,203 | $460,300 | 4.0% |
| St. Marys Point | 7.9 mi | $1,125 | $523,000 | 7.9% |
| Lake St. Croix Beach | 8.2 mi | $1,563 | $363,800 | 2.8% |
| Town of Pleasant Valley (St. Croix County) | 8.4 mi | $1,000 | $439,300 | 25.2% |
| Roberts | 8.6 mi | $1,628 | $288,000 | 37.6% |
Places in Wisconsin most like River Falls
| Place | Median gross rent | Median home value | Median household income | Households that rent |
|---|---|---|---|---|
| Elkhorn | $1,034 | $273,600 | $77,649 | 45.2% |
| Little Chute | $1,150 | $245,800 | $87,538 | 41.7% |
| Waukesha (Waukesha County, city) | $1,219 | $315,500 | $83,837 | 41.2% |
| Hartland | $1,230 | $393,100 | $87,754 | 37.5% |
| Hartford | $1,110 | $297,100 | $82,014 | 33.9% |
| Onalaska | $1,130 | $288,900 | $85,867 | 36.9% |
Matched on rent, home value, income, the share who rent, the age of the homes, the share in apartment buildings and the commute, each measured against the spread across Wisconsin.
HUD Fair Market Rent for River Falls, fiscal year 2027
| Studio | 1 bedroom | 2 bedrooms | 3 bedrooms | 4 bedrooms |
|---|---|---|---|---|
| $1,265 | $1,427 | $1,734 | $2,264 | $2,538 |
HUD income limits for River Falls, fiscal year 2026
| Household size | Extremely low (30%) | Very low (50%) | Low (80%) |
|---|---|---|---|
| 1 person | $27,650 | $46,050 | $73,650 |
| 2 people | $31,600 | $52,600 | $84,200 |
| 3 people | $35,550 | $59,200 | $94,700 |
| 4 people | $39,450 | $65,750 | $105,200 |
| 5 people | $42,650 | $71,050 | $113,650 |
| 6 people | $45,800 | $76,300 | $122,050 |
| 7 people | $50,040 | $81,550 | $130,450 |
| 8 people | $55,720 | $86,800 | $138,900 |
These are the limits HUD sets for its housing programs in the Minneapolis-St. Paul-Bloomington, MN-WI HUD Metro FMR Area, where HUD’s median family income for fiscal year 2026 is $131,500.
A program can use its own limits; tax-credit and local programs often do.
Survey years: 2020–2024 (American Community Survey 5-year estimates), compared with 2015–2019.
Margins of error are at the 90% confidence level.
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Questions about River Falls
What is the average rent in River Falls, WI?
The Census Bureau publishes the median rather than the average: the median gross rent in River Falls is $1,107 (±$131) a month (2020–2024 American Community Survey), so half of renting households pay less and half pay more.
How much is a one-bedroom apartment in River Falls?
The median gross rent for a one-bedroom home in River Falls, WI is $725 (±$267) a month (2020–2024 American Community Survey).
Are renters in River Falls rent-burdened?
33.1% of renting households in River Falls pay 30% or more of their income in gross rent, the share housing researchers usually call rent-burdened (2020–2024 American Community Survey).
How many renters are there in River Falls?
River Falls has an estimated 2,584 (±312) renting households, 44.9% of its occupied homes (2020–2024 American Community Survey).
What is the median household income in River Falls?
The median household income in River Falls is $83,627 (±$9,536) a year (2020–2024 American Community Survey).
What is the average home value in River Falls, WI?
The Census Bureau publishes the median: $327,600 (±$16,303) for owner-occupied homes in River Falls (2020–2024 American Community Survey).
Is River Falls growing?
In River Falls, the number of residents went from 15,638 in 2015–2019 to 16,719 in 2020–2024 (+6.9%), a measurable increase.
Sources
- Demographic and Housing Estimates (DP05), 2020–2024 ACS 5-year estimates — River Falls city, Wisconsin
- Selected Housing Characteristics (DP04), 2020–2024 ACS 5-year estimates — River Falls city, Wisconsin
- Selected Economic Characteristics (DP03), 2020–2024 ACS 5-year estimates — River Falls city, Wisconsin
- Median Real Estate Taxes Paid by Mortgage Status (B25103), 2020–2024 ACS 5-year estimates — River Falls city, Wisconsin
- Selected Social Characteristics (DP02), 2020–2024 ACS 5-year estimates — River Falls city, Wisconsin
- Total Population (B01003), 2015–2019 ACS 5-year estimates — River Falls city, Wisconsin
- Median Gross Rent (B25064), 2015–2019 ACS 5-year estimates — River Falls city, Wisconsin
- HUD Fair Market Rents, fiscal year 2027: Minneapolis-St. Paul-Bloomington, MN-WI HUD Metro FMR Area
- HUD Income Limits, fiscal year 2026: Minneapolis-St. Paul-Bloomington, MN-WI HUD Metro FMR Area
- FBI Uniform Crime Reporting Program, Crime Data Explorer: River Falls Police Department (ORI WI0561100)
- FBI: Uniform Crime Reporting statistics and their proper use
- Consumer Price Index for All Urban Consumers (CPI-U), US city average, all items, US Bureau of Labor Statistics: annual averages 2019 and 2024
- US Census Bureau, 2024 Gazetteer Files
To check these figures in the Census Bureau’s own API, request the variables below from the 2024 ACS 5-year data profile (acs/acs5/profile) for River Falls city, Wisconsin (place:68275, in state:55).
Each estimate (E or PE) has a margin of error beside it (M or PM).
The 2015–2019 figures are B01003_001E, B01003_001M, B25064_001E, B25064_001M from the 2019 release.
The API needs a free key.
DP05_0001E, DP05_0001M, DP04_0001E, DP04_0001M, DP04_0047PE, DP04_0047PM, DP04_0134E, DP04_0134M, DP03_0062E, DP03_0062M, DP04_0089E, DP04_0089M
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are published by the US Census Bureau, HUD, the Bureau of Labor Statistics and the FBI; Seayora reproduces them and does not adjust them, except where a sentence says it compares dollar figures after inflation. They describe the whole place, not any one building or street, and are not an appraisal, a rent determination, a tax bill, a safety rating or legal advice.
Figures last updated on .