Marketing Spend and Cost per Lease
Record what you pay for each way people find you, set a monthly budget per channel, and see the cost per lead, per tour, per application and per lease — measured against your contact book, with Seayora's own listing fees counted automatically.
Marketing spend shows what each way people find you costs. You record what you pay — listing networks, social ads, signs, referral bonuses — and Seayora puts it beside your contact book: how many people got in touch through each channel, how many toured, applied and signed a lease, and what each of those cost. It is in Contacts → Marketing on the website, and under Marketing spend and Spend lines in the Tools hub on the iPhone and Android apps. Contractors see the same report with quotes and customers hired instead of tours and leases.
Channels — landlords and property managers
| Channel | What it covers | Leads it counts |
|---|---|---|
| Seayora listing | Your listings on seayora.com — enquiries, tours booked and applications from them. Seayora's own listing advertising is counted here automatically. | Seayora listing, Tour booking, Application |
| Listing networks | Partner sites your listings are sent to. Add what any of them charge you. | Listing network |
| Social media | Posts and paid ads on social media. | Social media |
| Signs and flyers | A sign on the building, flyers, print. | Sign or flyer |
| Referrals | Referral bonuses and broker fees. | Referral |
| Walk-ins and open houses | People who came by in person. | Walk-in |
| Phone | Call tracking and phone lines. | Phone call |
| Other | Anything else you pay for. | Other |
Channels — contractors
| Channel | What it covers | Leads it counts |
|---|---|---|
| Seayora | Jobs and messages that reached you through Seayora. | Work order, Message |
| Social media | Posts and paid ads on social media. | Social media |
| Signs and flyers | Truck lettering, yard signs, flyers, print. | Sign or flyer |
| Referrals | Referral bonuses and partner fees. | Referral |
| Walk-ins | People who came by in person. | Walk-in |
| Phone | Call tracking and phone lines. | Phone call |
| Other | Anything else you pay for. | Other |
A lead counts toward the channel they FIRST came through, and a lease toward the same channel — so a renter who saw a sign and then applied online is the sign's.
People who reached you some other way — a lease you imported, a contact added by hand with no source, a customer from your books — are listed separately and carry no cost.
Recording spend
Choose Record spend, pick the channel, say what it was (for example "Facebook ads" or "Lawn sign"), and enter the amount a month, the first month and how many months it ran — up to 36. You can tie it to one building to see that building's own cost per lease. Removing a line stops it counting toward every month, including past ones; it is kept under Removed so you can see what was taken out.
Seayora's own listing advertising is counted under "Seayora listing" automatically, less anything refunded.
What the report shows
For each channel: what you spent over the months you chose (3, 6, 12 or 24), the leads that first came through it, how far they got, and the cost of each step:
| Step | Cost shown |
|---|---|
| Got in touch | Cost per lead |
| Toured | Cost per tour |
| Applied | Cost per application |
| Signed a lease | Cost per lease |
A cost is shown only where there is something to divide by — no leads means no cost per lead, never $0.
Spend you did not tie to one building counts only in the whole-portfolio view.
Budgets
Set a monthly budget for any channel. The report multiplies it by the months you are looking at and marks a channel that spent more. Leave a budget blank for none.
Settings
Choose whether Seayora's own listing advertising counts as spend, and how many months the report opens on.
Connected assistants
A connected assistant can read this report with the marketing_performance tool — for example "which channel gave me leases most cheaply this year?". Recording spend is done in Seayora.
Related features and guides
- Booking Tours & Showings — Documentation. How prospective renters book a tour from your listing, what you control (hours, slot length, in-person, self-guided or video), and what the visitor receives.
- Where Your Listing Appears on Seayora — Documentation. The city, neighborhood, size, budget and feature pages a published listing shows up on automatically, the rent report your asking price feeds, and how to check.
- The Crew Schedule: Shifts, Time Off, Pay Periods & Labor Budgets — Documentation. How to build a crew schedule, publish it, see planned hours against what was actually worked, approve time off, freeze a pay period for payroll, and hold a job to a labor budget.
- Rental Listing Software — 60 Days Free, Then $9/Month — Feature. Advertise apartments, houses, condos, and townhomes for rent. Every listing gets its first 60 days free, then $9/month while the unit stays vacant — charged a month ahead, with the unused days refunded the moment it rents. No brokerage fee, no setup fee, no subscription.
- Saved Searches & Rental Alerts — Feature. Save a search once and get notified when new rentals match your criteria — so you see the right unit before it is gone.
- Apartment & Rental Search — Feature. Search rentals by city, neighborhood, price, bedrooms, and amenities. Save homes, get alerts when something changes, and apply online in minutes with a reusable renter profile.